Work Samples

CHALLENGE / OPPORTUNITY

The well-known, low cost airline had a strong culture but major changes, including a merger with another carrier, a shift in business model, and protracted union contract negotiations created uncertainty among employees. The company, known for its fun-loving family culture, was experiencing lower morale and recruiting challenges. It was critical to create clarity in messaging, unity among groups, and renewed energy inside the organization.

STRATEGIC SOLUTIONS

During year 1, I focused on achieving this company’s goals of increasing collaboration and teamwork by creating and facilitating their first-ever Engagement Council made up of key individuals from all levels and disciplines accountable for change.

– With a new culture brand developed by an outside agency, I gave it meaning by defining it and creating a compelling change story, hand-in-hand with employees, and began socializing it through innovative communications strategies.

– I drove attendance to their signature employee experience events through engagement campaigns and challenges designed to support culture brand messages.

– I helped expand current communications strategies by starting conversations well in advance of events and experiences to ensure all employee groups and leaders were informed. I helped develop a toolkit for managers to run smaller, more intimate group experiences in regional locations.

Year 2 Strategy focused on individual & small team development programs with innovative communications methods, interactive campaigns and programs to meet 2017 change goals and exceed 2016 employee experience event attendance numbers.

RESULTS

– Year 1 strategy resulted in a 31% increase in attendance at the company’s hallmark series of employee experience events presented in 6 cities across the country.

– Significant attitude and sentiment increase on teamwork and trust issues as identified through surveys.

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