“Creativity is the most powerful force in business.” -Bill Bernbach

The workplace has changed. New technologies have a huge impact on where and how people accomplish their work. Competition is more fierce than ever. The temptation is to put traditional policies in place to maintain control.

Creativity is good for business. Companies that foster creativity are 3.5% more likely than their peers to achieve revenue growth of 10% or more, according to Forrester Consulting. The same study, commissioned by Adobe, found that companies that embrace creativity enjoy 50% more market share than those that don’t.

It’s time to bring creativity to the people space, and that means a different approach to your HR policies so every individual is empowered to do their best work and make a positive impact on your organization and bottom line.